The SWOT Model is an evaluation method used to gauge the business in four dimensions. This is a tool to assess the potential capability of a business, company, or organization concerning its strengths, weaknesses, opportunities, and threats against its competitors in the field (Tools, 2020). A SWOT model for Vila Health, looking into the four components, has the following matrix: The strengths seek to check the areas Vila is doing best at, the exceptional resources it can utilize, and the places competitors find as strengths for Vila Health. Weaknesses seek to address areas that need improvement, those with fewer resources than others, and where the competitors could pinpoint weaknesses. Opportunities seek to evaluate the open chances, the utilizable trends, and how they can generate their strengths into opportunities. Threats analyze the risks, competitors’ extras, and the dangers Vila’s weaknesses pose to it.
Porter’s five forces models are industrial competition, potential new industrial entrants, supplier powers, customer powers, and the threat of alternate products. The industrial competition seeks to gather information on the competitors and their capability to undersell the company. Based on information gathered by McGinty and Reed, a consulting firm, St. Anthony Medical Center (owned by Vila Health), is facing industrial competition from other hospitals and facilities surrounding it that offer the same services. The threats are a free-standing 120-bed pediatric hospital, skilled inpatient nursing at Benedictine Health Center, and Redeemer Health and Rehab. A free-standing outpatient surgical center (Greenway Surgery Center), more than 100 nursing homes, and possible future competition from an under-construction hospital in the Seward neighborhood are other threats to St. Anthony Medical Center.
The information on the existing company’s strengths is analyzed through the new entrants’ potential. McGinty and Reed found out that St. Anthony Medical Center has challenges, including insufficient staff in the radiology and rehab departments. The medical department has a deficient of four specialist physicians and insufficient beds in emergency, nursing homes, rehabilitation centers, and skilled nursing and specialty department. The suppliers’ power gathers their effect on input costs. Customer powers delve into their impact on prices while the threat of alternate goods looks into the advantage of non-substitutable goods.
I would choose weaknesses for SWOT analysis in this particular context. Under it is the physician vacancies, inadequate beds, and delayed radiological and rehabilitative services. Porter’s forces model would be the potential of new entrants, the Seward neighborhood hospital with 50-bed for profile-acute care. The implications of Vila Health not using SWOT is that it will not address the weaknesses, therefore, giving the competitors an upper hand in amassing patients and offering care. The shortcoming of not utilizing Porter’s force models is that Vila Health cannot predict the market strategies or the competitors’ threats. These two negligence will lead to potential losses of both profit and clientele.
References
Tools, M. (2020). SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats. Mindtools.com.