The product of this business is premium roasted coffee, and the business name is American Coffee. The mission is to bring the best quality flavor and taste to the consumers. The vision is to transform coffee making, to ensure that every person who loves to drink coffee can get a rich flavored product that is pleasurable to use. The business’s industry is coffeemaking and retail since the product will be sold at retail chains and small shops. The location of this business is in Florida, while the company’s destination will be the EU. This business is a small company; hence the ownership form is a sole proprietorship.
The social and ethical concerns with this business include the sourcing of the coffee beans since “many coffee-producing countries have extreme poverty and lack effective social infrastructure” (“Sustainability in Coffee: What Are The Main Issues?”). The company practices CSR by working with a small group of suppliers and having an ethical code that the latter subscribe to. The stakeholders are the owners of the business, suppliers, and customers. The company uses IT systems to track orders and supplies.
Financial resources needed for expansion include funds to establish a website and ship products to a new country. The C-level management has to provide input into the globalization of this coffee brand. The company should also consider the political environment of the country in which it wants to sell its products. The main option for financing this expansion is to invest the money that this business generated or to have a loan. Below is a SWOT analysis for this business.