Introduction
Decision-making is the essence of the management process, its initial and most responsible stage. A management decision is a deliberate conclusion about the need to carry out some actions. A person can be called a manager only when he makes organizational decisions or implements them through other people.
Discussion
Decision-making is an integral part of any managerial function, the need for decision-making permeates everything that the manager does, formulating goals and achieving them. Intuitive decisions are choices made only based on the feeling that they are right. The decision-maker does not consciously weigh the pros and cons of each alternative and does not even need to understand the situation. Judgment-based decisions are choices based on knowledge or accumulated experience (Shahid et al., 2019). A person uses knowledge of what happened in similar situations earlier to predict the outcome of alternative choices in an existing situation. Relying on common sense, he chooses an alternative that has brought success in the past.
Therefore, in this situation, it will be correct to base on a balanced decision and the pros and cons of each candidate, a rational decision-making model is suitable. If one talks about an intuitive model, then most likely they will choose the first candidate, but it is more rational to choose the second one since he has experience in launching online companies. Rational decisions are made based on the strict logic of the solution search process, based on the use of scientific methods.
Conclusion
The main difference between rational and judgment-based decisions is that the former does not depend on past experience. A rational decision is justified by an objective analytical process. Judgment as the basis of an organizational decision is useful because many situations in organizations tend to be repeated frequently. In this case, the previously made decision may work again no worse than before.
Reference
Shahid, N., Rappon, T., & Berta, W. (2019). Applications of artificial neural networks in health care organizational decision-making: A scoping review. PloS one, 14(2), e0212356. Web.