Business Paper Samples

Aspects of Digital Marketing

The concept of marketing characterizes the set of activities aimed at promoting goods or services provided by a company through advertising, communication with the target audience and potential clients, and delivery of a firms message to them. The trend towards digitalization affected the field of marketing as well. Digital marketing...

Country Proposal for Wawa Company

Introduction The following is a proposal for the Wawa Company. This proposal aims to present a compelling case on the international market the company should enter first. Wawa is a chain company that is a convenience store with a gas station that provides goods and services. It is mostly located...

Safety During the Pandemic in Stores

It seems reasonable to state that the provided rationale is clear and consistent. The author appeals to a solid theoretical background referring to the acute issues of today. In particular, there is an expedient train of thought that links the topics of the Five Fs, the pandemic, and e-commerce (Pedersen...

How Globalization Influenced Innovation Process

Globalization can be defined as the mechanism by which companies or other organizations grow or start operating on an international scale. A firm network is a composition of trusted relationships between the partners and their firms, which promotes the sharing of knowledge and information that contributes to the expansion of...

Corporate Venturing vs. Venture Capital Differences

Corporate venturing can be defined as the practice of direct investment in external startups through corporate funds. In most cases, large corporations are interested in investing in small but creative startup companies. Corporate venturing can also be referred to as corporate venture capital. Companies like Dow, Exxon, DuPont, and GE...

Importance of Organizational Culture

Organizational culture is an essential feature of any organization that allows the creation of a unique working environment. Work culture is created with values, work ethic, and customs accepted by organizations (Champoux, 2017). Organizations achieve success not because of technical brilliance, but because they create the right culture (Morrill, 2008)....

The Future of Leadership and Management in the 21-Century Organization

In the modern world, the structure of successful companies has changed significantly. The traditional hierarchy, when one person is responsible for the result of all operations no longer works for most of the business types. This is due to the fact that the vastness of the processes of many organizations...

New Product Development and Simultaneous Engineering

New product development is a method of bringing a product or service from idea to market. The process identifies several stages, which usually involve new products, starting with the generation of ideation and concept and ending with the market launch of the product. New product development is a process that...

The Central Elements of Good Performance Management

Introduction Most modern successful companies are focused on international cooperation and partnership. The globalised world offers multiple opportunities for engaging in global discourse and generating numerous benefits. For this reason, the international business model is the most popular nowadays and employed by corporations. At the same time, it presupposes the...

Aspects of Leadership and Management

Introduction The question of whether leaders are born or made has plagued many people in leadership for decades. So far, there is no definitive answer to the question that can be successfully proven since if leaders cannot be made, the main focus should be on genetic factors (Boerma et al.,...