Purpose: Why has the plan been written?
The product I intend to export to a foreign country is Meat Products, and the target market is Australia. The business plan has been written to prove the idea of meat product exportation viable. One can determine whether their business will succeed through the process of drafting a business strategy. The viability of the proposal or plan can be ascertained by comprehending market dynamics and rivals or competitions. The export business plan has been written to conduct a study before breaking ground to protect the company from unforeseen threats. A business plan expands an individual’s perception of potential hazards that the company may encounter. Additionally, the business plan is significant because it clarifies the company’s purpose, organizes the objectives and goals of a business, and lays down the strategic plan.
Nonetheless, a strong organization is important in an effective business plan because it must be created within a certain time frame when various market factors have been considered and analyzed. Before breaking ground, it is important to have a clear idea of what an individual wants to achieve throughout the life journey of their company. A good plan will ensure an organization stands out from other businesses and progress better. For a company to preserve longevity, it has to focus on choosing the best combination of products or services that offer great value for money or superb quality. That is why the organization decided to settle on meat products; they are highly marketable in Australia as the main targeted market.
Introduction
The paper contains three main parts: the introduction, the body, and the conclusion or summary. The first part contains the definition of the product and its intended market, giving reasons. The other parts describe the product, providing a small history of the target country or consumers, Australia. The second part involves a detailed market analysis describing the factors that impact exporting meat to Australia, such as culture, types of meat consumed, diversity, and political factors such as stable government. The last part involves the conclusion or the summary of the entire paper.
Research
Selected Product and Foreign Country
The good that my business intends to export to a foreign country is Meat products, and the target market is Australia. Meat products were the main ones selected well because it is a product that is globally accepted. After researching my target market, I have found that Australia is a country that imports meat products mainly from America and also from the European Union. Not only does Australia import its meat products, but they have its manufacturers as well. The reason why we decided to export Meat Products to Australia was because of the market that I surveyed. We wanted to take advantage of the developing demand for meat products in this part of the world, and about five years ago, we began importing our meat products.
Description of the Selected Product
The product to be exported is meat products, and examples are red meat, poultry meat, and also sheep meat. Since these types of meat are globally accepted, it will benefit my company because most people around the world are comfortable with the product. Additionally, it will not require much time to adjust to other people’s cultures. When exporting my products, I will ensure that I maintain the same standards we have in my country, Australia, which has very strict. standards. The product needs to be packed properly so it can travel from one country to another without damage.
Brief History of the Country
Australia, or the Commonwealth of Australia, is a sovereign state made up of the Australian continent’s interior, the island of Tasmania, and several small islands. Australia is the sixth largest nation globally and the largest country by area in Oceania. It covers 7,617,930 square kilometers (2,941,300 sq mi) (Zhang et al., 2020). Nonetheless, Australia is the flattest, oldest, least fertile, and driest continent in the world. Australia is described as a free-trade country with a population of 22 million people. Australia imports around 80% of its food products from other countries to meet its population’s needs (Maman et al., 2018). Hence, exporting meat products to Australia would mean high profits.
The Cultural Norms, Factors May Affect the Reception of the Product
Omnivory, or eating a combination of meat and other foods, is the standard or culture in most societies, including Australia. Despite that fact, it is obvious that their tastes in meat have evolved, and they continue to be among the world’s top meat consumers. The norm of preferring meat will aid my product because I can move it smoothly through its customs (Maman et al., 2018). Although meat consumption is common in Australia, it is not so common for Australian people to consume game animals such as kangaroo, emu, and crocodiles. This will not affect my product because Australians are open-minded people who are willing to adopt new things into their culture. Nonetheless, Australia is a multicultural society with many different ethnic groups living together in harmony. This makes it easier since they have adapted to other cultures. For example, they grew up eating turkey and other animals, but the Chinese believe that some animals are acceptable to consume, so those animals are eaten in Australia.
The social factor that may aid in exporting my product to Australia is its rich diversity. Australia has a strongly established culture, with several languages spoken by the Australian people (Kreplins et al., 2018). This is apparent in their customs, traditions, way of life, and religious beliefs. The multiculturality of Australia’s society allows everyone to embrace new ideas from other cultures and easily adapt them to their society. The Australian people are normally very supportive and communicative with one another despite living in different parts of the world. This will make it easier for me to control the quality of my meat products before shipping them to Australia.
Consumer attitudes toward meat products in Australia is beginning to change in recent years. The public is now starting to take more interest in what they eat, which has led to many different atmospheres in which Australian consumers shop for produce. The locals here particularly love free-range meat because they do not often access these meat products anywhere else. The political factor influencing the exportation of meat products to Australia is the strict public health and safety regulations. Australia has strict rules and regulations on producing transplantable animal organs, cells, and tissues (Maman et al., 2018). The Australian government is very careful with their imports of meat products due to their strict regulations on public health. The government also believes that any foreign or domestic product that does not meet their standards for food safety should be taken out of circulation immediately. As a result, I will have to ensure my product is up to Australian standards before marketing it in the country.
The government structure of Australia is much like the American government structure. They have a federal system that contains many different governments and bodies. The federal system consists of six states and three territories. These are divided into smaller regions called local governments and community organizations. Each state has an elected parliament consisting of two houses; the upper house, which has 38 members who represent the states, and the lower house, which has 150 members who represent individual districts within each state (Maman et al., 2018). The Australian government is very beneficial to my product becoming popular in their society because they will be able to control my product quality to ensure that it is up to Australian standards before I get my product on their shelves in their local grocery stores.
The prohibited features in the Australian market include no giblets. I will not be able to sell my product in Australia without removing the giblets from the product because most Australians do not eat them, and it is considered to be illegal (Maman et al., 2018). Although the Australian government does not have a specific rule for this in their country, the lack of consumption of giblets will hinder my product from being able to gain popularity in Australia. This is because Australian people dislike taking meat out of its original form and may feel attacked by my product if it does not have these parts included. However, With the world’s thirteenth largest economy, tenth highest per capita income, and fifth highest Human Development Index, Australia is a highly developed nation with a high-income economy. Australia is a regional power and spends more on its military than any other country. This will help my product because they are a regional power and have such a high income in the world.
Conclusion
In conclusion, Australia is the perfect place to export meat products because they are a highly developed nation with a high-income economy. It is perfect for my product because their government structure is very similar to the American government structure. The similarity will help control product quality because it has strict regulations on public health by prohibiting foreign meats from entering their country. Additionally, it is a well-known place for people to go for tourism and has many different ethnic groups in their society. These factors will help me market my meat product in Australia and allow me access to the market through distributional channels.
Nonetheless, as an American company, I will gain access to the Australian market without international restrictions on exporting my products. Additionally, I will also have the opportunity to gain access to their local grocery stores because they are a well-developed nation with a high-income economy. However, since Australians do not consume giblets, I would ensure that my meat products do not contain them. This new knowledge gives me an insight into how I can start marketing my meat product in Australia. Therefore, with this knowledge and good trade relations, I am positive that my organization will make maximum profit and open several branches in Australia within the shortest duration possible.
References
Maman, U., Mahbubi, A., & Jie, F. (2018). Halal risk mitigation in the Australian–Indonesian red meat supply chain. Journal of Islamic Marketing, 9(1), 60-79.
Kreplins, T. L., Gaynor, A., Kennedy, M. S., Baudains, C. M., Adams, P., Bateman, P. W., & Fleming, P. A. (2018). What to call a dog? A review of the common names for Australian free-ranging dogs. Pacific Conservation Biology, 25(2), 124-134.
Zhang, Y., Baker, D. & Griffith, G. (2020), “Product quality information in supply chains: a performance-linked conceptual framework applied to the Australian red meat industry“, The International Journal of Logistics Management, 31(3), 697-723. Web.