Introduction
Many people, who are interested in entering the sports industry, are inclined to view ticket sales as one of the most popular “foot in the door” positions. This initial perception about ticket sales is widely spread because this entry-level position gives an individual the opportunity to easily start working in the sports industry and gain some practical experience as well as helpful acquaintances in the field, as opposed to more in-depth positions that require more experience and knowledge.
Discussion
It is often easy for interested persons and students to find an open position in the ticket sales department or unit when they want to learn more about the industry (Barnhill et al., 2021). From this perspective, the perception is rather accurate since ticket sales positions are usually numerous and easy to take. However, when working in the position of a ticket seller, individuals usually do not receive the experience they were expected or were oriented toward. Some people may not understand that ticket sales require great responsibility, and this work can be quite challenging for them. Furthermore, this position usually requires excellent communication and sales skills. Still, ticket sales can be useful in gaining practical experience and understanding the importance of interacting with clients in the sports industry. People in this position can develop their basic marketing skills, and learn more about teams’ promotion and about teams’ work specifics and schedules (Barnhill et al., 2021).
Conclusion
Thus, many individuals refer to ticket sales positions when they need to become closer to sports management and teams, but in most cases, they receive more practical market experience and learn more about working with the audience. Sometimes, this learned information can be quite helpful for further research or a career in the industry.
Reference
Barnhill, C. R., Smith, N. L., & Oja, B. D. (2021). Organizational behavior in sport management. Springer International Publishing.